Do you LOHAS?

Have you LOHAS?

This is what my student asked me after he returned from oversea study. He said he want to do LOHAS here. A big business also, he said.

But, what is Lohas?

According to my web research, LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. LOHAS describes a $228.9 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 50 million people, are currently considered LOHAS Consumers.

I bet this is going to be a big woo-haa in Malaysia soon.

“So what does Lohas-ians do?”, I asked.

He said Lohasians (people who consumes Lohas) are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and “green stocks”, alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more.

Well, I have been thinking of venturing into new business and this seems to be a good one. I think I better do something on this before it grows famous in Malaysia soon.

Get it from me soon Malaysia Lohasians!